Baksho Craig

For Baksho Craig – a reiki practitioner – we created a lively brand identity.

The logotype – inspired from Zen garden rake lines – forms the basis of a custom typeface used for a collection of descriptive words that help convey brand values. The colour palette is derived from the seven chakra colours. It consists of a series of gradients that use three chakra colours in chromatic order.

Brand elements combine to form a rich visual language that is distinctive, memorable and very flexible.